However, now there is an entirely new realm of design in the interactive space. Today, those skills are just as valuable, with probably even more mediums to consider with vinyl graphic applications taking over out-of-home advertising. This was a time when being a designer was synonymous with physical printed design.
The common denominator here is one thing: print. Interactive and User Experience design is the futureĢ0 years ago, designers were executing print ads, designing annual reports, laying out magazines and newspapers, and creating captivating billboards. Interactive and User Experience design is the future. However, I firmly believe there are seven key reasons design students need to make Adobe Photoshop their best friend. It’s one of those “yeah, I know it… I can color correct a picture” type scenarios. But when it comes to Photoshop, nine times out of ten, they fall flat. A brochure? No problem! Design students tend to know Adobe Illustrator and InDesign like the back of their hands. I have interviewed countless interns, and I see that if they are assigned to design a logo, they’ve got things covered. This is absolutely true, but so is having the necessary skill set to be able to execute truly great design. We were taught to be thinkers–that the concept is the most important aspect to your design. I went through a really notable design program, and I valued every bit of what I learned. Between slaving all hours of the night on their projects, ruining their coffee table with spray mount, and somehow finding time to work to pay the rent, there seems to be something that gets lost.
As an Art Director here at Zion & Zion and as a past graphic design instructor, I know firsthand that design students are some of the hardest working kids on campus.
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